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Healthcare Managment Finance Association
This project is one of my personal favourites and was proof in the pudding that an organisation one might accuse of potentially being stuffy could be knowledgeable about contemporary web-design and open to layout ideas that many other public sector organisations might have shied away from. A joy to work on and a project that has retained a good deal of what I designed during translation to the screen.
Working on the project as lead creative, I provided the intital concept visuals for the homepage and stepdown page designs.
The brief was to re-organise, re-structure and re-design the existing corporate website into something more reflective of the status and size of the organisation. Using a grid based layout allowed me to lay out a wide range of functionality into discrete areas of interest; using colours echoing the corporate pallette to denote different areas of focus.
Shown above is the original concept visual for the home page. Launch the HFMA website
Please note: This work appears with the kind permission of Quba New Media where I worked on this project as creative lead. This material must never be copied, reproduced or redistributed without the express permission of the copyright holder.
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