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	<title>madewithpixels &#187; CGI</title>
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		<title>Ooooo parallax! ay-pe TV</title>
		<link>http://www.madewithpixels.co.uk/ay-pe-tv-launched/</link>
		<comments>http://www.madewithpixels.co.uk/ay-pe-tv-launched/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 13:29:04 +0000</pubDate>
		<dc:creator>madewithpixels</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Site launches]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[ay-pe]]></category>
		<category><![CDATA[AV]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[madewithpixels]]></category>
		<category><![CDATA[Owl]]></category>
		<category><![CDATA[Parallax]]></category>
		<category><![CDATA[Sheffield]]></category>
		<category><![CDATA[York]]></category>

		<guid isPermaLink="false">http://www.madewithpixels.co.uk/blog/?p=18</guid>
		<description><![CDATA[Building on the successful launch of the ay-pe website. The guys in York requested an update recently. So we thought we&#8217;d have some fun!
Given the hand-drawn nature of ay-pe&#8217;s latest and greatest project; an animated flip-book telling the story of the cultural history at Clitheroe Castle. Ay-pe asked if we could reflect the look and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Building on the successful launch of the </strong><a href="http://www.ay-pe.com" target="_blank"><strong>ay-pe</strong></a><strong> website. The guys in York requested an update recently. So we thought we&#8217;d have some fun!</strong></p>
<p><a href="http://www.ay-pe.com/tv"><img class="alignleft size-full wp-image-132" title="aypeScreen" src="http://www.madewithpixels.co.uk/wp-content/uploads/2009/09/aypeScreen.jpg" alt="aypeScreen" width="266" height="247" /></a>Given the hand-drawn nature of ay-pe&#8217;s latest and greatest project; an animated flip-book telling the story of the cultural history at Clitheroe Castle. Ay-pe asked if we could reflect the look and feel of their AV production and bring some movement to the page.</p>
<p><span id="more-18"></span></p>
<p>Initially, we discussed Adobe Flash (no) and  Javascript animation, but finally settled on a much simple, subtler and; I think, more elegant approach given that the content of the page no t the background deserved to be hero.</p>
<p>Those readers that follow the web-design community closely will have noticed a new trend for parallax backgrounds. There have been a few notable examples recently. <a href="http://therissingtonpodcast.co.uk/" target="_blank">The Rissington Podcast</a> and <a href="http://clearleft.com/" target="_blank">Clearleft</a>&#8217;s &#8216;<a href="http://silverbackapp.com/" target="_blank">Silverback</a>&#8216; to name but two (with an excellent tutorial on how to recreate the effect by Carsonified <a href="http://carsonified.com/blog/design/how-to-recreate-silverbacks-parallax-effect/" target="_blank">here</a>).</p>
<p>So; some brown paper, a few fluffy clouds, one friendly Owl and a lovely Quicktime movie were winged over by carrier duck (this is Sheffield pal) and we set to work implementing the effect. I&#8217;ll not wax lyrical here about the techniques. It&#8217;s all been articulated much better than I ever could on the Carsonified tutorial noted above.</p>
<p>I&#8217;ll just a big thank-you very much to the Sir or Madam that was crazy enough, drunk or both to have been messing around with CSS minus margins and wildly re-sizing their browser window!</p>
<p>Odd? Yes. Useful? Very!</p>
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