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Being the all round creative type dudes that they are. The lads at ay-pe cannot – it seems stop tinkering with their small but perfectly formed website. Great news for me for obvious reasons but also always extremely satisfying to turn out such creative work.

Deciding to ditch the old javascript enhanced menu system in favour of a more traditional approach that relies on nothing other than crisp typography – we’ve given the entire site a new look and introduced some small structural changes. An extended portfolio section retains simplicity but builds individuality into with some pages with large background images. Some pages having a very distinct feel helps the site to feel somewhat like a magazine and rewards the users that explore.

There’s not much else to say about this one so I’ll let ay-pe’s amazing work speak for itself at www.ay-pe.com and  in their glorious showreel below.

Building on the successful launch of the ay-pe website. The guys in York requested an update recently. So we thought we’d have some fun!

Given the hand-drawn nature of ay-pe’s latest and greatest project; an animated flip-book telling the story of the cultural history at Clitheroe Castle. Ay-pe asked if we could reflect the look and feel of their AV production and bring some movement to the page.

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Minimalism is actually surprisingly difficult to achieve. Especially on the internet. Buttons, forms, calls-to-action. All of these things are generally consdidered ‘the norm’; and all of them threaten the purity of a minimalistic approach.

When ay-pe, a York based CGI and Video Post Production House approached us with a website brief that comprised: one button, big images and hardly any text. We leapt at the chance to get involved. Keeping it simple means just that; as little fuss and dressing as possible. Let the content sing, let the images shine. So that’s what we did.

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